Papinar Online German

LEIPA papinar #3/23: Pixels or paper

An insight into consumer voices, retailer responses and media dynamics

Join us for a 60-minute papinar as we take a closer look at the time-honoured topic of print vs. digital.

We all know the age-old conflict between print and digital.  Hey, by now we even know that they can go together harmoniously. At this papinar, we will take a look behind the scenes to understand what the real star of this show, the consumer, really thinks.

Join us on a journey through selected statistics from the latest trend survey. Ann-Kathrin from Two Sides will give you an exciting insight into the animated discussions that are currently moving our industry!

View Recording

Guests

Dr. Matthias Elsweier
Dr. Matthias Elsweier
Senior Manager Digital Business Development, LEIPA Group View bio
Anne-Katrin Kohlmorgen
Anne-Katrin Kohlmorgen
Managing Partner, Two Sides Germany View bio

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