LEIPA Round Table Talk #4/22
The most wonderful time of the year: The countdown to Christmas.
From Black Friday to Christmas itself, the weeks leading up to the big day are filled with parcels arriving at doorsteps around the world or presents bought in all the stores. What unites them? They mostly need packaging. Some packaging match the size of the presents and are sustainable because of the use of recycled materials and/or are recyclable themselves, others are unfortunately rather less environmentally considerate. But it is not only about the box! It’s about this magical unboxing experience, the joy of the gift, and also the chance to surprise consumers in a very special way as a brand owner during this experience. We explore the world of e commerce from packaging design, material choice right through to personalisation. Our panellists discuss the latest megatrends, the coolest innovations and what makes Christmas (and packaging) so unique!
